by Terry Catchpole, Founder and CEO of The Catchpole Corporation
The Catchpole Corporation consults with firms on their executive visibility initiatives in regard
to corporate citizenship.
The United Nations Conference on Climate Change this December in Copenhagen is likely to bring to light the good, the bad, and the ugly for US companies, including those in the Boston area.
The “good” will be for companies whose climate-impact and other sustainability practices measure up well on the Dow Jones Sustainability Index and other measurements. The “bad“ will be for companies that fall a bit short on these indices, but not demonstrably so. The “ugly” will be those who not only fall short, but whose executives publicly question the received wisdom regarding climate change, global warming, and other shibboleths, and otherwise run afoul of the more vocal factions of environmental activism.
Make no mistake: The UN Conference will afford a veritable global stage for environmental activists of all stripes and businesses worldwide will be in the crosshairs. If the conference attendees fulfill their stated mission, the outcome will be a sweeping global treaty establishing ambitious goals regarding carbon emissions and greenhouse gas production. The pressure will then fall on the world’s developed nations to endorse the treaty.