"I'm not sure a story on the problems would be positive."
These words come straight from the mouth of Jeremy Dick, the man in charge of a program put forth by Boston's Mayor Menino in 2007, which promised to plant 100,000 trees in Boston by 2020. This was an aspiring plan in its nascence. Increasing the verdance of Boston's landscape would underscore the beauty that is already alive in the city's old architecture, naturally amplifying its aesthetic. However, this only the icing on the cake when it comes to the benefits that Bostonians will enjoy if this project proves successful. Planting trees is a fantastic way to increase air quality by reducing the content of carbon dioxide in the air, as well as by providing cooling shade to buildings and side walks, and control the flow of stormwater runoff.
When you lay the plan out in terms of the benefits that abound from something as simple and wholesome as planting a tree, there's no question that Menino's initiative sounds like a smart goal for the city. But, is it SMART?
That is, is this tree planting program Spefic? Is it Measurable? Attainable? Is it Realistic and can it be completed in the amount of Time that is allowed for it? In the planning stages, the goal seems to satisfy those general requirements. Menino's plan called for 100,000 trees (Measurable) to be planted in the Boston metropolitan area (Specific) by 2020. He allowed some thirteen years for the plan to come to fruition and set a person in charge of the project. This could reasonably be expected to satisfy the final three requirements that the goal be realistic, achievable, and timely.